Direct Mail

How not to end up in the recycling bin. If your business is considering direct mail, it will fail unless you at have:

• A design so good it leaps out of the mountain of other junk mail and does a tap dance;

• Offers something SO GOOD the consumer feels like an idiot if he doesn’t take advantage of it.

• An up-to-date mailing list from a reputable company

Note: This is an equal opportunity word of advice, meaning e-mail flyers are not immune.