Lynne Bussey - Public Relations and Marketing
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Home » Marketing Communications

Marketing Communications

 “Advertising will change more in the next 5 years than in the last 50.”
–Silicon Valley Entrepreneur Tom Hayes, in his 2009 book Jump Point,

As the world of advertising goes through unprecedented changes in this decade and beyond,
it is important for people to realize there are certain principles that will remain the same.
Whether you are a business, a professional, or a non-profit, you need a strong identity, an
effective marketing strategy, and a positive image. These elements all demand research,
objectivity, and creativity to be successful.

I love the creative process. Developing the ideas that communicate well and motivate your target market is what I do. My graphic artist and I bring them to life and work with our clients to get the right image, message, and mediums to apply them to.

 Marketing Communications is basically anything that communicates your message to your intended audience. Needless to say, this is a huge area that includes all mediums: traditional advertising campaigns that encompass graphic design, print, television, radio, billboards, brochures, direct mail, sales promotions, publicity, packaging, corporate reports, on-line website marketing and social media.

Creating consistency with how, when, and where your marketing efforts are targeted helps to “Brand” your identity and work more efficiently. Let us help you through the process effectively and affordably.

For some recent examples, click here.

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