Websites

Websites are the calling cards of the 21^st Century, the first impression you make to hundreds of people every day.  Yes, you will be judged by your website! It is the single most important communications tool you have.

Ensure that your website is well written and designed.   My web man is both graphic designer and web builder, a tough combination to find. Together with my copy writing skills, we can create or update your website to be your best sales or educational tool.

Your site represents who you are and what you have to offer.

Your visitors want to know if you are trustworthy and credible…after all, they are considering doing business with you, or making a donation to your cause.

Ask yourself these questions:

Is the site well designed?

Easy to navigate?

Have interesting or valuable content?

Seem trustworthy and professional?

Have good search engine optimization?

Today’s consumer wants easy access to relevant or valuable information.

And, they want that information fast.  Consumers don’t want to feel like they are being “sold.”  Neither do they want to read fancy jargon nor industry speak they don’t understand. They want to efficiently get what they need to know and move on to make a decision.

The rise of  video as the great communicator.  Web- based video is powerful and fast growing due to the advent and ease of YouTube. It has made reading manuals almost obsolete…why not just watch the DIY video on Home Depot’s website? Visitors no longer want to read volumes of copy, but they will watch a video over and over. Best of all, it can create a personal relationship with your clients or patients without ever meeting them.

Positioning yourself as a valuable educational resource is the key.

In order to get consumers to use and trust your website, you have to offer something they perceive as valuable. This is good news for professional practices especially in medicine, law, or accounting, where producing a video biographies, taping mini seminars, or showing medical procedures can quickly position them as the expert in their field.

Contrary to popular belief, a good website does not have to break the bank, but it should have the highest priority in your marketing plan. Together we can produce a great project on almost any budget.

Check out some of our websites at work samples.

Click here to download:

Hubspots 25 Website “Must Haves” for driving traffic, leads and sales”