Print / Copy Writing

Can’t get people to pay attention? Welcome to the new “attention deficit” world we live in.  In Silicon Valley guru Tom Hayes’s book, Jump Point he couldn’t have said it better: “Attention is the new crude Oil.” Given that we are now constantly bombarded with messages due to new technologies, yet still only have the same amount of time, which messages will we attend to?

Good copy is your new best friend.  It is more than words on a page; it is your voice, among an entire chorus of others that are all competing to persuade the consumer.   Will yours stand out?

The truth is, you have less than 3 seconds to capture someone’s attention in print. If you don’t get it right out the gate, your consumer never makes it to the finish line, and you lose the opportunity to connect.

Here are some critical elements:

1)    Does the copy immediately engage the reader?

2)    Does it communicate the message in the shortest time possible?

3)    Does it communicate clearly and honestly?

4)    Is there value to the reader?

5)    Does it persuade the reader effectively?

If you know what you want to say, but don’t know how to meet the above objectives, give me a call. I have written copy for dozens of advertisements, newspaper and magazine articles, scripts, brochures, direct mail, fundraising letters, and websites.