HubSpot
- Community marketing: How to use it to drive customer advocacy and reduce CAC March 10, 2026
- Competitor analysis tools marketing teams actually use in 2026 March 10, 2026
- Answer engine optimization strategy beyond basic SEO and AEO tactics March 9, 2026
- AI and SEO: What AI means for the future of SEO [Expert Tips & Interview] March 4, 2026
- Where to Start with AI: A Practical Guide for GTM Teams March 3, 2026
Media Buying
Although the world of advertising is experiencing an unprecedented shift to a new internet paradigm, there are still places for traditional media (TV, radio, print) that can and do work, depending on a client’s budget and project. Billboards have an edge, because the object now is to drive traffic to your website. Once there, the website better do a good job, or you are wasting those ad dollars.
Morgan Schmidt is my production man, and together we have produced dozens of TV commercials and videos. I also work with radio stations directly to create affordable commercials when called for.